AUBURN HILLS, Mich., March 11, 2022 /PRNewswire/ —

• Gobi returns to the Jeep® Gladiator exterior color palette and joins the Jeep Wrangler palette for the first time

• Now open for orders, the all-new factory direct color special is available on all Gladiator and Wrangler models for a limited time.

• Gobi is the fifth special color available on current generations of Gladiator and Wrangler, following notable shades such as Tuscadero, Gecko and Nacho.

Appealing to all sand lovers, Jeep® brand adds Gobi paint color as an available exterior color option on the 2022 Jeep Gladiator and Cowboy models.

Taking its name from the desert of AsiaGobi joins the unique range of special colors that bring personalization and charisma to the Jeep Gladiator and Wrangler lines.

Gobi debuted on the Jeep Gladiator for the 2020 model year and is now making an anticipated return to the Gladiator exterior palette. The 2022 model year marks the first time Gobi has been available on the Jeep Wrangler.

“Personalization is at the heart of Jeep Gladiator and Jeep Wrangler,” said Jim MorrisonSenior Vice President and Head of the Jeep Brand North America. “Gobi is the fifth special edition color the Jeep brand is offering on current generations of Gladiator and Wrangler, in addition to Tuscadero, Gecko, Nacho and Chief, which reinforces the enthusiastic identity of our loyal and eager Jeep community.”

At the US Manufacturer’s Suggested Retail Price (MSRP) of $495the Gobi exterior paint option can be ordered now via June 2022 and is available on all Gladiator and Wrangler models, including Sport, Sahara, Mojave, Rubicon, 4xe and 392.

Jeep Wave Customer Service Program
The Jeep Wave Customer Care Program is available for the entire line of Jeep brands, including all trims of the 2022 Jeep Gladiator and Wrangler. The Premium Owner Loyalty Program is packed with exciting perks and exclusive perks, including:

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• Three years of worry-free maintenance at Jeep dealerships

• 24/7 support by phone or online chat

• Vehicle protection including 24/7 roadside assistance and first day loaner coverage

• VIP access to select exclusive Jeep brand events

Jeep Brand
Building on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people seeking extraordinary journeys. The Jeep brand offers an open invitation to live life to the fullest by offering a broad vehicle portfolio that continues to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup includes the Cherokee, Compass, Gladiator, Grand Cherokee, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer assistance program available across the entire Jeep 4×4 lineup, is packed with exclusive perks and benefits to provide Jeep brand owners with the utmost care and support. 24/7 dedicated support. The Jeep brand’s legendary off-road capability is enhanced by a global electrification initiative that transforms the 4xe into a new 4×4 in pursuit of the brand’s vision of achieving zero-emissions freedom. All Jeep-branded SUVs will offer an electrified variant by 2025.

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SOURCEStellantis