The oldest desert in the world must be blessed with one of the most listened to songs – Africa by Toto.

Namibian artist Max Siedentopf has set up a sound installation in the Namib coastal desert to play on a loop, in homage to the classic soft rock.

The 1982 track is quadruple platinum and was the most listened to song of 2017, with over 440 million views on YouTube.

Mr Siedentopf told the BBC he was ready to play forever, with solar batteries “to keep Toto running for eternity”.

The nearly five-minute song has remained popular in pop culture today and has been the subject of memes and even entire pages of Reddit.

“[I] wanted to pay the ultimate homage to the song and physically expose “Africa” in Africa, ”explains the 27-year-old artist.

“Some [Namibians] I love it and some say it’s probably the worst sound installation ever. I think that’s a big compliment.

He chose an undisclosed location in the 55 million year old Namib Desert to install six speakers connected to an MP3 player with a single track.

Mr Siedentopf says he hopes the song will play another 55 million years.

“Most parts of the facility were chosen to be as durable as possible, but I’m sure the harsh desert environment will eventually devour the facility. “

Until then, only the most loyal Toto fans will be able to find this “treasure” among the sands, says Siedentopf.